For over 27 years, we have mastered the art of branding. What began as a dedicated local operation has evolved into a powerhouse of creative commerce. Today, we operate a family of brands under one unified umbrella—Montana Shirt Co., Homeplace Apparel, and our Custom Division (MySwagCo)—all driven by the same institutional knowledge and commitment to quality.
We didn't just learn how to print; we learned how to build brands that people love to wear.
Montana Shirt Co. remains our flagship, with retail footprints in Whitefish.
Homeplace Apparel represents our successful expansion, taking our "state-pride" apparel model and bringing it to communities across the country.
My Swag Co, the Custom Division is where we bring that same retail-grade excellence to your business, non-profit, or event.
Because we manage our own national brands, we understand the stakes of your project. We use the same high-standard sourcing and in-house production for our clients that we use for our own retail shelves.
Trust isn't given; it’s built through decades of consistency. Our team possesses a depth of industry insight that is rare in the promotional world.
Our Custom Operations Manager, Nikki Bond, has been a cornerstone of our success since 2011. In 2023, she achieved the Master Advertising Specialist (MAS) designation—the industry’s highest professional credential, held by fewer than 4% of professionals in our field. This expertise is backed by our status as a Product Safety Aware business and our leadership’s completion of the Goldman Sachs 10,000 Small Businesses program.
Operating under one umbrella means we control the process from start to finish. We don't just "broker" your order; we execute it.
In-House Production: Our screen printing is handled by our own experts, ensuring rigorous quality control.
Design & Strategy: Our team provides full-scale design services, from logo refinement to complete brand identity.
Strategic Sourcing: We leverage our massive distribution network to find the highest-quality "swag" that aligns with your brand’s values.
When you work with us, you aren't just hiring a vendor. You are partnering with a team that has proven its ability to scale, design, and deliver on a national level. Whether you need 50 shirts for a local race or 5,000 items for a corporate rebrand, you are supported by 27 years of grit, a Master-level understanding of promotional marketing, and the infrastructure of a multi-state apparel family.
Your brand is our business. Let’s build something together.
Expertise Guided by Experience & Precision
Nikki has been a mainstay of our team since 2011, bringing a unique blend of diplomacy and technical precision to every project. Her background in public service and government gave her the communication skills to navigate complex projects, while her experience in database design makes her a "sourcing wizard." If a specific product exists, Nikki has the technical discipline to track it down, coordinate the logistics, and ensure it meets our rigorous standards.
A Master of the Craft In 2023, Nikki earned the Master Advertising Specialist (MAS) designation—the industry’s highest professional benchmark. This certification, held by very few in the promotional world, is a testament to her deep institutional knowledge. Furthermore, as a graduate of the Goldman Sachs 10,000 Small Businesses program (the entrepreneurial equivalent of an MBA from Babson College), Nikki applies world-class business strategy to help our clients scale their brand impact.
Commitment to Safety and Detail Your brand’s reputation is safe in Nikki’s hands. She has spearheaded our status as a Product Safety Aware business, ensuring that every apparel item and hard good we deliver complies with the highest safety standards.
Community-Minded & Detail-Driven Nikki’s dedication to service extends far beyond the office. When she isn't navigating the digital landscape or optimizing order flows, you’ll find her at the heart of the community, co-owning and operating a local diner in Columbia Falls with her husband. Her meticulous nature also shines through in her work as a "Search Angel" in genetic genealogy, where she volunteers her time using DNA and complex family trees to help people reconnect with their birth families.
Whether she is solving a genealogical puzzle or sourcing the perfect product for your next campaign, Nikki’s approach is the same: thorough, expert, and deeply personal.
